BACK in 1978, the good folks at Alka-Seltzer needed a famous face to make their product buzz. They settled on Sammy Davis Junior.
Sammy would replace the double act of Buster Keaton and Speedy:
And then George Raft:
Sammy had style:
Sammy was a hit:
He was there to help comedian Timmie Rogers:
Sammy was Christmas:
In 1980, the brand went for the dream team:
Merry Christmas to all the stomachs everywhere…
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