Models Diane James and Jina Baker take part in a risque photoshoot in the window of a new Henry Moss boutique in Carnaby Street, London, 11th May 1966. (Photo by John Downing/Daily Express/Hulton Archive/Getty Images)
On May 11 1966, models Diane James and Jina Baker take part in a risqué publicity stunt in the window of Lady Jane Boutique on Carnaby Street. The two models, wearing very little, became living mannequins. The shoppers in the street stopped to watch although it wasn’t long before the Metropolitan police did too, resulting in a visit to Marlborough Street Magistrates Court for Henry Moss, the owner of the boutique, and a fine of two pounds. The publicity stunt was the idea of then PR man Michael Freedland– father of Guardian journalist Jonathan Freedland. Cat Stevens, according to wikipedia worked in the boutique for a short time and customers included Martha & the Vandellas, Nancy Sinatra, Mia Farrow, Julia Foster, Joan Collins and her then husband Anthony Newley.
11th May 1966: Police arrive at Carnaby Street in London to question boutique owner Henry Moss and models Diane James and Jina Baker after they caused congestion in the street by changing clothes in the shop window. (Photo by McKeown/Express/Getty Images)
11th May 1966: A model takes part in a raunchy photoshoot in the window of a new Henry Moss boutique in London’s fashionable Carnaby Street. (Photo by John Downing/Express/Hulton Archive/Getty Images)
11th May 1966: A model takes part in a raunchy photoshoot in the window of a new Henry Moss boutique in London’s fashionable Carnaby Street. (Photo by John Downing/Express/Hulton Archive/Getty Images)
11th May 1966: Police arrive at Carnaby Street in London to question boutique owner Henry Moss and models Diane James and Jina Baker after they caused congestion in the street by changing clothes in the shop window. (Photo by McKeown/Express/Getty Images)
A model taking part in a risque photoshoot in the window of a new Henry Moss boutique in Carnaby Street, London, 11th May 1966. (Photo by John Downing/Daily Express/Hulton Archive/Getty Images)
A model taking part in a risque photoshoot in the window of a new Henry Moss boutique in Carnaby Street, London, 11th May 1966. (Photo by John Downing/Daily Express/Hulton Archive/Getty Images)
12th May 1966: Carnaby Street shop owner Henry Moss attracted crowds by hiring models to pose as mannequins in his window. (Photo by Keystone/Getty Images)
Live models being dressed in the window of the Carnaby Street boutique ‘Lady Jane’. (Photo by Evening Standard/Getty Images)
Lady Jane boutique in 1967
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